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Makes a move into the professional hair care space.
October 12, 2020
By: Happi Staff
Panzeri Diffusion, an Italian professional hair care company, has been acquired by Bluegem Capital Partners. A purchase price was not disclosed. Panzeri, which was founded by Ivano Panzeri in 1999, markets a wide range of professional hair care brands including Urban Tribe, Z.one Concept and No Inhibition. When the acquisition is complete, Bluegem will combine its existing Medavita (Pool Service Group) beauty business with Panzeri and rename the group, BeautyNova. According to Bluegem, BeautyNova will have annual sales of about $560 million, making it the No. 3 player in the Italian professional hair care market.
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